The Code for Travelers Who Don’t
Buy Their Own Good Intentions
Good intentions can’t vet a trip. Good questions can.
Eleven evidence-based pages that turn good intentions into bookings you can stand behind.
By Steven Keen, MSc candidate in Responsible Tourism Management, GSTC- and ICRT-certified, based on Crete.
A Look Inside
The Code, Plus a Monthly Letter
Here is the code—it is all yours. Once a month, I also write a letter from my tiny mountain village on Crete to travelers who don’t buy their own good intentions. The thinking that didn’t fit here, cited to the source.
No spam. Privacy Policy. No thanks, just the code.
Where to Go from Here
What Is Ethical Tourism?
The three questions and five pillars the code compresses—including the cases with no easy answer.
Ethical Wildlife Tourism
Where the code is hardest to follow, and where a sanctuary label proves least.
Overtourism & Residents’ Rights
The code applied to the people who live there, who did not get to choose you.
Explore Our Companion Resources
- softtravel.com The trip shape this instrument keeps implying—fewer places, longer stays—stated as an idea, with its newness admitted. (opens in new tab)
- regenerativetravel.org The same instrument aimed one rung higher: not “do no harm” but leave the place measurably better—and where that runs out. (opens in new tab)
- inclusivetourism.com Access as an obligation rather than a feature—the chain where one broken link fails the whole journey. (opens in new tab)